Privacy Policy

ALORAYAL operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). ALORAYAL is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience, including recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials confidential.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law, respond to valid legal process, investigate or participate in litigation or legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify, vendors, and other service providers who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners to provide marketing services and advertise to you. These partners will use your information in accordance with their own privacy notices.
When you direct, request, or otherwise consent to our disclosure of information to third parties, including to ship products or through social media integrations.
With our affiliates or within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations, enforce applicable policies, and protect the Services, our rights, and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information submitted to the Services may be transmitted to and shared with Shopify and third parties located in other countries.

Shopify may use personal information from your interactions with our store, other merchants, and Shopify to provide enhanced features. Shopify is responsible for processing personal information for these purposes. To learn more, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com.

Third Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of third parties. Information shared on public or third-party platforms may be viewed and used by others without limitation.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee complete security. Information retention depends on factors including account maintenance, legal obligations, dispute resolution, and enforcement of agreements.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or receive a copy of your personal information, and to opt out of certain uses such as targeted advertising. You may unsubscribe from promotional emails at any time.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests, as permitted by law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with a data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your country of residence, relying on legally recognized transfer mechanisms where required.